Hospitality

Your hotel's photos look professional. Your videos look like they were filmed on a flip phone during checkout. Guests notice the gap, and a lot of them book somewhere else because of it. That gap is more costly than most hotels in Puerto Vallarta realize. Video is now the first thing a traveler watches before they ever open your website, not the last. Instagram Reels, TikTok, and the autoplay clip on a booking engine are where the decision actually starts. A guest scrolling t

Would you book three nights somewhere you can't picture yourself waking up in? Neither will the next guest scrolling past your hotel's Instagram at 11pm from their couch in Toronto or Dallas. Puerto Vallarta's hospitality market is more competitive than it's ever been, and OTAs take a growing cut of every reservation that starts on Booking.com or Expedia instead of on your own site. The hotels winning back that margin aren't necessarily the ones with the biggest renovation bu

Booking.com and Expedia reward listings that look current and premium — and quietly bury the ones that don't. Here's what's actually costing Puerto Vallarta hotels clicks, and how to fix it before your next OTA refresh.